this post was submitted on 08 Feb 2026
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Profitability went out of fashion. Control and power is the new trend. Big tech controls 95% (if not more) of all information sources. Even if they don't own newspapers, they can make them more or less visible at will. Google tried to monetize it with ads everywhere but that is the old way of thinking.
Cambridge analytica showed that by controlling the information, you can select who makes the laws.
Musk bought Twitter without any chance for a reasonable return on investment. Guess why?
The "old tech" (Google, Facebook, Twitter, TikTok) controls what you know. But AI goes a step further. It controls what you think about things. It can explain why, what you thought was outrageous, is perfectly normal, or vice versa. It's your own personalised propaganda machine. Once enough people are hooked and get used to using AI, the enshitification phase will begin and the AI will become more and more opinionated. And most people won't notice... Some will, but they don't need to influence everyone.