this post was submitted on 21 Apr 2025
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Well, as far as I can tell american vendors don't really try to enter that market, since Americans only buy giant pickups anyway. Most European carmakers shat the bed and only recently actually started trying which might already decline soon as more conservative parties get elected which don't push as much for greener tech.
Its basically only Asian vendors that innovate in any meaningful way
There are only giant pickups here due to our stupid laws and regulations. They can't make tiny pickups because the restrictions say there has to be so much thickness in certain parts of the body, and to be allowed to have poor gas efficiency there has to be so much space in the cab, etc.
And those laws were written under the belief that "it is surely safe to assume any truck this big is a work truck, nobody would ever drive a truck this big just to go get groceries, that would be absurd".