this post was submitted on 11 Mar 2026
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185
Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 16 hours ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
164 comments fedilink hide all child comments
 

The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] Ulrich@feddit.org -4 points 11 hours ago* (last edited 11 hours ago) (2 children)

Not "probably". They were. For the last decade, up until like last year. And they were awful, and a ripoff. At least they're not trying to charge $1k+ for this one.

[–] undefined@lemmy.hogru.ch 6 points 8 hours ago (2 children)

Hard disagree. I have the same MacBook Air and it’s still crazy fast. What are y’all really doing that more RAM is so necessary?

[–] Ulrich@feddit.org 1 points 3 hours ago* (last edited 3 hours ago)

A handful of apps and a few browser tabs will do it. I can go through twice that fairly frequently.

[–] stephen01king@piefed.zip 4 points 7 hours ago (1 children)

Probably having thousands of Chrome tabs open.

[–] undefined@lemmy.hogru.ch 3 points 7 hours ago* (last edited 7 hours ago) (1 children)

Ugh, I see this on people’s computers at work during screen sharing. First off, Chrome is the clunkiest browser you could possibly use on macOS and second, why so many tabs? How do y’all need 20 tabs open — like you can’t even see the titles because there are so many?

[–] LeapSecond@lemmy.zip 1 points 5 hours ago

You don't need to see the titles (and you can always see them with vertical tabs anyway). There are good cases for having many tabs open. It's just that chrome is terrible at dealing with them.

[–] MangoCats@feddit.it 2 points 11 hours ago

And the RAM upgrade prices have been a consistent Apple profit center for over 20 years now.