this post was submitted on 17 Mar 2026
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Selfhosted

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[–] zalgotext@sh.itjust.works 35 points 1 day ago (1 children)

Self censorship makes a platform more attractive to an advertiser

[–] porcoesphino@mander.xyz 1 points 1 day ago (2 children)

I don't understand the mechanism. I could see a benefit for an advertiser if there was self censorship for criticising that advertiser, but what is the connection between that and self censorship for the word nazi? Or is it another mechanism?

[–] HereIAm@lemmy.world 8 points 1 day ago

Advertisers don't want to be viewed next to or adjacent to "problematic" content. Hence no swearing in the first 5 or so minutes in a YouTube video (right after add have played), self censoring words like cunt and suicide so algorithms don't deprioritise you (again, because platforms make money from ads, so they won't promote videos that aren't as friendly).

It's all in the service to appease advertisers, and they require platforms to roll out the red carpet wherever they tread.

[–] MaggiWuerze@feddit.org 4 points 1 day ago (1 children)

The general atmosphere is "better" meaning the advertiser sees his "content" amongst more friendly surroundings

[–] porcoesphino@mander.xyz 1 points 1 day ago (1 children)

So there is less advertising in Australia and the UK than the US because they say the word cunt more?

[–] DaGeek247@fedia.io 0 points 1 day ago

The major content websites deprioritise Australian and UK content outside of their respective countries.