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YouTube's ad problem just got worse: Users now seeing 90-second unskippable ads!
(www.androidauthority.com)
this post was submitted on 08 Apr 2026
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I use the YouTube TV app.
If I see ad breaks that are longer than ~20 seconds, I just back out and try again (if I'm just starting to watch a video) or go to history and resume (if in progress). YouTube can try to show another godawful long ad, but I'll just back out again and again until they stop being stupid.
Protip: Number may go bigger, but I'm not changing this behaviour.
I hope the advertisers demand meticulous statistics, and are asking YouTube why so many users balked after 1 second.
Actually over the Easter holidays, my tablet was having horrible time with YouTube (the Android app is absolute garbage and doesn't like old devices, and by old I mean 5 years) and sometimes ads made the YouTube app go suck mud and the tablet needed to be rebooted (!!!) before it worked again. So I watched YouTube on my laptop instead. With uBlock. Silence. Beautiful silence.
Ha! I do this too! You can hit back and then OK three times in rapid succession to break out of the ad too.