this post was submitted on 12 Apr 2026
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57
What is Bending Spoons? The little-known firm behind Vimeo's sweeping layoffs (techcrunch.com)
submitted 19 hours ago* (last edited 19 hours ago) by brianpeiris@lemmy.ca to c/technology@lemmy.world
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The layoffs are the latest restructuring by Bending Spoons, the Milan-based tech conglomerate that acquired Vimeo for $1.38 billion in an all-cash deal that closed in the latter half of 2025. While Bending Spoons may be unknown to many, it has quietly become one of the tech industry’s most prolific buyers, now owning Meetup, WeTransfer, Eventbrite, and many others.

Bending Spoons identifies a popular product it thinks it can improve inside and out, and buys it from owners who have reached their limits.

After the acquisition, Bending Spoons is anything but a passive owner, making changes to the products’ user experience and features, as well as to the underlying tech; monetization strategy, including pricing; and team organization, including headcount.

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[–] EvergreenGuru@lemmy.world 30 points 16 hours ago (1 children)

It’s 100% covert advertising. The users of Vimeo know better and are likely jumping ship ASAP. This is to convince people who haven’t left or don’t know better that things are fine and Vimeo is open for business.

[–] Hadriscus@jlai.lu 3 points 7 hours ago

yep we are. Vimeo was the home of indie filmmaking and vfx demoreels. it is more or less forgotten now