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Report: Apple CEO “cares about nothing else” Than Building Breakout AR Glasses Before Meta
(www.roadtovr.com)
this post was submitted on 29 Apr 2025
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Being able to keep a screen in front of the user at all times is the goal. This is one step closer to replacing the eyes Cyberpunk style.
This is why Siri and Apple Intelligence is so important to Apple, getting away an actual keyboard will make this more addicting. They can decide what to show you before you even start thinking about it!
Corporations would love being able to not only know where you are at all times, but now they have the tech to see exactly what you see!
it’s not that complicated, the goal is to create another hit product that everyone wants like the ipod and iphone.
They already did this with Google glass and failed spectacularly. There is no market for this. Nobody is wishing they had computer glasses. It is something being forced onto consumers for the benefit of apple and it will not work.
You'd think with the massive failure of their apple vision they'd have learned this lesson already.
I'm not even a huge proponent of AR glasses, but i think that's a pretty shortsighted view. AR/VR tech was still in its infancy when google decided to drop it (as they do with many beloved products btw), and Apple has a history of repackaging/refining products in a way that allows them to catch on. Apple Vision is by all accounts a cool product, just still way too expensive for mainstream use. The tech is still maturing. I'm not saying Apple will for sure succeed, but it's just silly to outright claim "there is no market for this".
also "forced onto consumers"? no one is being forced to buy anything, what a ridiculous take.
You are complaining about me pointing out that there is zero DEMAND for this product. Nobody is asking for "Augmented reality" or whatever. It is not innovative or moving technology forward it's literally an excuse to harvest a million more data points per minute for no benefit to the end user.
You seriously can't comprehend how these companies use, manipulate, and coerce you to create a false demand for this slop? There is plenty of great literature on the subject, and if you'd like I can direct you to people with expertise to explain the concepts. Just stop mindlessly accepting and defending this behavior and stand up for yourself as a consumer.
I think Lemmy is a bit of a chamber of white, technology-oriented men. People here think that most people are OK with wearing technology on their face.
Ironically, we're also very Privacy-oriented, but everyone's kind of forgetting all the cameras and microphones required to make all this AR tech work.
Someone put it nicely - if I see you with your Google Glass in a public toilet, you're leaving with a bloody nose.
how does race or gender have anything to do with this?
what makes you think most people wouldn't be ok with wearing tech on their face?
maybe you are the one forgetting that cameras and microphones are already in all the products that most people already have. how is AR any different?
Lack of diversity = lack of diversity of opinion. We are in a tech echo chamber, like it or not.
And your following two questions are a great illustration of just that.
lol how hypocritical. you say I am stuck in an echo chamber, but when i ask for you to help me understand your differing opinion you don't even answer the questions. Just deploy your ad hominem and call it a day.
I've been reading a lot about behavior modification and technofeudalism and once you see it you can't unsee it. The tech companies are quite literally just farming us for data and using their gadgets as a Trojan horse to get us to accept more invasive stuff into our lives.
The product isn't vr glasses the product is you and for apple to sell the ability to nudge you into different behaviors with subtle cues in your daily activities. It's the same thing as Facebook but at least Facebook had a use case originally and people used it because they wanted to.
This tech is being conceptualized and designed and marketed at us not because there's a market for this stuff but they WANT there to be a market for it. They're doing it right now with this post, convincing people that it's actually really anticipated, but I'll ask you this: how many times have you been in conversation where someone brought up a problem that would be solved by ar glasses? Or one level above that, how many people have openly expressed to you a desire for glasses so they don't have to use their phone? I know you're not the one who was arguing against my original comment but that should tell you everything you need to know about the market conditions. They're not solving a problem, they're creating a demand.
I'm just saying, be weary of these tech companies. They have made their intentions clear enough to warrant skepticism. Here is an economist explaining this better than I can, if you're interested in the subject.
firstly, just because you say so doesn't mean there is ZERO market for it.
secondly, of course there isn't significant demand for it yet it's a completely new technology and the use case is still being explored. people can't demand what doesn't exist.
Thirdly, show me exactly where companies are "coercing" us to create demand for AR. of course i realize there are extreme marketing campaigns that try unecessarily hard to push products like AI, but that is obviously not happening with AR.
finally, if you seriously can't comprehend any way at all that AR could be helpful then you are just as mindless as you are accusing me of being. stop being an arrogant asshole and consider that people can disagree with you without being "mindless".
Im not entertaining this conversation anymore
you never did entertain a conversation, you're just insulting anyone who disagrees with you. when you are actually challenged on your bullshit you bail.
There's a gag in Futurama about ads being displayed in your dreams. If that were possible they'd be doing that, but right now they're settling for just the waking hours.
Futurama also has an episode of the eyePhone.
https://futurama.fandom.com/wiki/EyePhone
Lol.
How far apart were those two episodes? Like, production date? Futurama is a long-running show with a big gap in the middle, they did topical episodes about Napster and the iPhone.
If only Siri could understand what I say
I have turned off any assistant app in any of my devices. It would be easier and a lot of times faster just typing out what I need.
That’s ok, I’ll just disagree with their Terms of Service!