this post was submitted on 29 Apr 2025
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and the nature of their 1000s of experiments going at the same time isn't methodical at all. they don't actually know what iteration of google search was the best and most useful one. there's no going back to what worked because at no point did they ever know what worked. the modern shitty google search is the best version we will ever get to use again.
google embedded them as a core piece of information infrastructure and then demolished themselves. now our information networks fundamentally do not work anymore
I’m not going to defend google, but it’s important to understand the nature of the beast. It’s not possible to simply revert back to an older version of search ranking because it is a constant cat-and-mouse game between google developers and malicious actors trying to game the system with their shitty websites.