this post was submitted on 20 Apr 2026
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I’m hopefully for maybe a return to a hardware focused Apple but we’ll see. Apple silicon was truly great, but I want moar.
Their growth segment is services and services have been taking an increasing share of total revenues (even with record iPhone sales).
That's where they'll be focused on, so prepare for mode ads and data collection.
Aren't they hardware focused? I don't use any of their products but I keep hearing praise about their M chips and their general build quality. Their phones seem pretty solid too; although, I guess you might not be getting the best bang for your buck when comparing features side-by-side.
Sort of? Apple's reputation is traditionally that they make middle-of-the-road hardware, but make up for the shortcomings with software.
On paper, you can buy a Windows computer with better specs for cheaper, but the Apple computer still holds its own because the software is well-made, at least on the OS side of things. Even if the rest of their software was rubbish, you could get rid of it and still have a good foundation to work from. Hence why the Hackintosh was all the rage some years back. In theory, you could eke out the best of both worlds.
They might be seeing / thinking that there is less money in hardware now versus specialty, closed-ecosystem software. I think that's why we haven't seen Apple Silicon advertised that heavily lately.
It reminds me a little bit of the end of the PowerPC days. Everything had a G4 or G5 in it, but the software was the star for a loooonng time, and it stayed that way well into the Intel days. They'll never shift away from Apple Silicon because it gives them enhanced verticals, but it may stay mostly under the hood.
I think that killing off the Mac Pro supports this idea. There also wasn't another giant machine for geeks for a while after they killed off the massive G5 tower.
There's also not much of a point to advertise it at this point. The M-Series chips been around for a good while now, and is used in a bunch of their products. It's basically turned into the status quo, so they have no need to advertise it, particularly as the improvements seem to be mostly incremental for the time being.
enhanced verticals? Is that a term of art for a boner?