this post was submitted on 27 Apr 2026
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Ending a price in .99 so you think it is a whole dollar less.
I honestly don't understand that, I have always rounded up for money going out and down for money coming in. So if I see something priced at $3.25 my brain thinks $4, and if I earn $3.25 my brain thinks $3 dollars.
Ah but then you'll also see something priced at 3.99 as 4, same as something priced at 3.25
But it works! Supposedly. Don't poke holes in the JC penney story.
That's because it's so normalized we don't even realize it's a scam anymore.
Ive always thought it was due tax related reasons. In MΓ©xico, most shops have it set up so the price + IVA (our consumer tax) gives you a rounded number.