this post was submitted on 28 Apr 2026
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Correct me if im wrong, but this may be a good idea. Between this and the OpenAI v ScarJo lawsuit a few years back, if Swift suceedes in trademarking herself, it may make it easier for others to do so as well.
I see the fallout being a ton of artists and celebrities following suit, eventually the barrier of legal paperwork/fees getting low enough that Youtube personalities and small time artists can also trademark themselves.
If enough people also went out of their way to legally protect their image, AI companies would be walking into a litigation minefield as they cant reasonably know how many people filed with the trademark offices. The easiest solution is to not let deepfake voices or images be too real, if they are they risk getting sued by some random actor.
It stinks that inorder to potentially set precisent to make AI less toxic, a billionair has to go to bat first, but I dont think im going to add this to my list of valid complaints about her.