this post was submitted on 30 Apr 2026
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A new law will ban retailers from using shoppers' personal data to hike grocery prices—but consumer advocates warn it contains loopholes that companies could exploit.

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[–] fonix232@fedia.io 2 points 3 hours ago (1 children)

A lot of stores here in the UK already employ facial recognition if you walk in.

It stops known shoplifters throughout stores (so if you shoplifted in a Nottingham Tesco's, be prepared to be banned from Sainsbury's in Swansea), but it also tracks your shopping so it's being sold as a convenience feature - you walk up to a till and it already knows what's in your basket and how much you need to pay.

Oh and while you walk through the stores, you get targeted advettisements that's already connected to your online identity. You looked up symptoms of PCOS? Have fun being blasted with hair removal product ads throughout your shopping.

It's pretty fucking dystopian, yes. My local corner shop doesn't need to know my shopping habits. It won't sell me more milk or bread. And I won't be buying that new type of chicken nuggies no matter how hard they try to sell it. I'm perfectly happy with what I want to buy, I don't need or want optimised ads.

[–] fpslem@lemmy.world 4 points 2 hours ago* (last edited 2 hours ago) (1 children)

so if you shoplifted in a Nottingham Tesco's, be prepared to be banned from Sainsbury's in Swansea

This got a genuine chuckle from me, I love a bit of good writing in the wild!

[–] osanna@lemmy.vg 2 points 2 hours ago

there is a woman here, in a country town, who was banned from EVERY shop in town because she was a serial shoplifter. https://www.9news.com.au/national/shoplifter-banned-from-entering-every-gunnedah-retail-store-a-current-affair/6872ca17-b120-4482-9de4-3f78bdaf4060