this post was submitted on 08 May 2026
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By 2003, I believe EA and Microsoft had also implemented CD Keys with a limited number of uses, usually 5 or so. If they hadn't by then, it would be by 2010 at the absolute latest.
The war on secondhand sales of games and software had been going on since CD Keys themselves were introduced in the 90s, and probably in some other format in the 80s that I'm not aware of. Digital marketplaces were just the next logical step in the fight and the carrot of convenience for people to sacrifice their sense of ownership.
I think this is why Steam is well-loved today and why people say that they keep winning by doing nothing. When Steam came out, everybody hated it. You gave up ownership of your games and the online aspect was obnoxious with early 2000s internet. But they continued to add features of convenience - friends lists, achievements, stable servers for all kinds of games (like indie games), modding support and tools, the ability to download patches in the background, a user score/review system, frequent sales, etc. And now, Steam has so many features that it's become a positive feature for a game in people's minds while so much of the competition only has the lack of ownership and forcing people to download their launcher to offer.