this post was submitted on 19 May 2026
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I think it is. A price hike this massive can only mean they‘re banking on panic buyers who think they can save hundreds of bucks if they buy it now. Meaning Plex probably knows it‘s over and they just want to make as much money as possible before filing bankruptcy or something. At least that‘s what it looks like to me.
My guess was almost this. They obviously want to cash in on the panic-buyers. But I don’t think it’s because they’re going under. I think the goal is to put the lifetime pass out of reach for most people, meaning they’ll default to the subscription instead. Because Plex wants people on subscriptions. They’re more reliable income, which the company can more accurately budget for. There’s a reason everything is moving towards SAAS, and Plex is doing the same. This is simply an attempt to push/lock everyone to the subscription model instead of the single purchase.
I have to agree with this, I think they bet on more people subscribing as a result of their external connection subscription requirement, didn't and are panicing because they don't want to downscale enough to be able to be maintained.