this post was submitted on 19 May 2026
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457
Plex increasing Lifetime Plex Pass cost to whopping $750 (9to5mac.com)
submitted 20 hours ago by dantheclamman@lemmy.world to c/technology@lemmy.world
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[–] piranhaphish@lemmy.world 24 points 4 hours ago

This is almost certainly a ploy to get an influx of buyers before the cutoff of July.

They want to round up all the people that they think were considering a lifetime pass, but were holding out.

I guarantee you when July comes they're going to reduce the cost to somewhere less than $750 and much closer to the current price due to "we listen to our customers" when really it was the plan all along.

They're using the Decoy Effect and FOMO.