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GoPro is in serious financial trouble. Action camera giant is at risk for potential bankruptcy
(www.digitalcameraworld.com)
this post was submitted on 04 Jun 2026
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GoPro hasn't really done anything for the past 5 years at least. Totally on them.
What should they be doing? They are an action camera company, they make action cameras. Do you think they needed to branch out to do energy drinks and lunchables or whatever?
If they have a solid product and do not want to make "energy drinks and lunchables", the best financial move would be to optimize it. Find ways to make it smaller, lighter, and most importantly, reduce costs.
But if I were in charge, I'd seriously think about trying to eat DJI's drone lunch now that there are FAA rules around foreign drone companies. GoPro is headquartered in San Mateo. Drone design is well known enough that there aren't any hard problems in the way of introducing a decent DJI mini replacement. There may be patents or other non-technical stuff in the way though. But if they could get in on that, it could be immensely lucrative, especially if they can get government contracts.
Frankly, that second idea seems really consistent with whatever residual brand value they have.
Unfortunately, they got burned by doing it poorly around 2017 and seem to have been scared off of playing in that space ever.
The first is probably already done but maybe not enough to keep the niche afloat. If the GoPro's need replacement, then they won't have a reputation for durability. If they keep going, then why replace your old one when it already does 4k 60fps? Problem is either they need replacement and erode brand strength, or are durable and can't compete with already owned product. That path probably most likely ends with selling themselves to some other company that will probably slap the name on random Chinese cameras.