PS3/360 gen was the Japanese game industry struggling to adapt. EA, Activision, Ubisoft, 2K, etc would find their cash cow formula and churn them out year after year. Capcom figured out what the western publishers perfected in the PS3/360 gen and their games are still more varied than like EA or Ubisoft. Same with Sega and Square Enix compared to other companies. There were a couple years where Square Enix was churning out a dumb amount of interesting games in a close time window. No surprises none really stood out among the ocean of square enix RPG games of varying levels of differences

Besides that, in the 1960s Marshall Mclullan coined the term the medium is the message. I'm certain the idea predated him by decades if not millenniums. I'm used to hearing it used as a knock on visual and rhythmic forms of art in regards to conveying gravity of message and urgency of action. And it can drill down to genre too. Like a limerick compared to a persuasive essay

Video games have gameplay loops along with everything also possible in movies. The visual portion was already huge like the often cited reception of radio broadcasts compared to tv broadcasts of the Nixon JFK debates. The topic of the video killed the radio star. In genres I've read discussions about decline in mainstream music composition complexity and instrument playing ability in general in popular music with the increasing importance of singing and then electronic music and DJ'ing

A lot to say that video games are deep deep on the entertainment/escapism end of the art medium spectrum. It's there with like fashion and photography and dance. FPS games started with barely a story to remember before even considering whether it had much of a message to send. Then you started getting stories as standard when graphics got good enough. Then back to shooting games barely having stories if at all. Elder Scrolls sandbox ambitions being succeeded by survival crafting games. So many survival crafting games

Video games where people most demand publishers to revive dormant IPs where the original creators names are barely known and maybe they've long been retired, no longer in the industry, no longer around. Video games since it hit HD era quickly jumped to the franchise revival/remake/reboot/sequel/spinoff-fest of Hollywood. And it makes sense because that it did since it's a medium very difficult to separate from its entertainment factor