this post was submitted on 01 Jul 2026
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I honestly can't trust any brands and their packaging because of shrinkflation.
Eveytime I go into a grocery store i see packaging stay the same size but the amount inside the packages keeps getting smaller and smaller.
In the image below for example now frozen fruits come 50% less filled, and the price has gone up from the originally 600g.
My favorite shrinkflation is Campbell's soup, particularly their low-sodium offerings. Costs twice as much, comes in a slightly smaller can, and isn't condensed. So you pay five times as much for them to just not put so much fucking salt into their soup in the first place.
Making soups has become a really fulfilling one of my cooking challenges I set myself. Tinkering with veg soup and getting slightly different variations each time has been a journey. Extra bonus is there’s always tons so there is always some in the freezer for days I cannot be bothered.