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Cloudflare CEO warns AI and zero-click internet are killing the web's business model
(www.techspot.com)
this post was submitted on 13 May 2025
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This is all extrapolated from google's self published survey of how their users interact with their search results. Approximately 60% of users don't click anything after a search. Personally I think that is because users have found their results to be seo garbage and not worth clicking on... but that's just my opinion.
Of course they don't click anything. Google search has just become a front-end for Gemini, the answer is "served" up right at the top and most people will just take that for Gospel.
Even without Gemini, many of my searches are covered by the few word snippets from the top few results. Most of my searches are quick queries with quick answers, usually not me embarking on some huge research effort.