this post was submitted on 14 May 2025
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There is no way this doesn’t wind up making an ad that's misleading enough to get Netflix and/or the advertiser in trouble
These ads will most definitely not be generated on-the-fly; too risky and too costly. They'll be pre-generated and pre-approved AI-generated videos.
Imagine a collection of videos like that AI Coca Cola commercial (but for a soon-to-be-cancelled Netflix series instead of a soda), with a dozen different versions of it made for each "user archetype" Netflix identifies. That's going to be how Netflix implements this.
the tos will be updated to cover their asses
And even if they get a fine, it will just be the cost of doing business and likely a tiny fraction of the additional revenue they pull in
Nobody gets in trouble for false advertising these days, and if they did, the consequences would be negligible.