this post was submitted on 27 Jul 2026
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Today I Learned

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TIL World’s biggest beer, wine and spirits producers have collectively lost $830 billion in market value over just four years. Changing drinking habits and rising health concerns have hit earnings across the sector. Millennials and Gen Z are also not much interested in alcohol.

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[–] lime@feddit.nu 19 points 11 hours ago (2 children)
[–] anomnom@sh.itjust.works 1 points 4 hours ago

Millennial here, IPAs are too expensive to have more than once a week or two. And getting them out at shows is fucking insane ($12-16).

[–] IrateAnteater@sh.itjust.works 14 points 11 hours ago (2 children)

In the case of the craft beer market, it's not nearly as overhyped as it once was.

[–] captain_aggravated@sh.itjust.works 2 points 6 hours ago* (last edited 6 hours ago) (2 children)

Well, there was awhile when you could walk into a brewpub and order a variety of things. Stouts, ESBs, barleywines, porters...then Trump got elected the first time, and all beer became IPAs. They must be cheaper to make or something, but people who like beer that tastes like anything other than dogwood leaves were just fired as customers.

[–] village604@adultswim.fan 3 points 3 hours ago

IPAs were definitely a trend by 2016.

[–] SGforce@lemmy.ca 2 points 3 hours ago

You can make an IPA in half the time. Also, Lager is especially difficult.

[–] lime@feddit.nu 5 points 11 hours ago (1 children)

not here, there's at least one craft brewery in every town.

also you made it sound like the past tense applied to the millenials themselves :P

[–] searabbit@piefed.social 4 points 8 hours ago

It's because anyone over 30 automatically becomes a boomer. Gen X has been all boomers for a long time and no one noticed. Millennials are critically endangered, but if you donate to my "save the Millennials" fund, we may be able to bring them back from boomerism before it's too late.