this post was submitted on 15 May 2025
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YouTube's new ad strategy is bound to upset users: YouTube Peak Points utilise Gemini to identify moments where users will be most engaged, so advertisers can place ads at the point. (htxt.co.za)
submitted 2 days ago by Pro@programming.dev to c/technology@lemmy.world
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This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

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[–] teuniac_@lemmy.world 16 points 2 days ago (3 children)

since ads are always repeat

For now. Netflix announced generative AI ads for 2026

[–] Showroom7561@lemmy.ca 14 points 2 days ago (1 children)

“Netflix members pay as much attention to midroll ads as they do to the shows and movies themselves,” Amy Reinhard, president of advertising at Netflix, said, according to the publication.

This is so hilarious when you think about it.

Are their movies and shows so bad that people are watching ads with as much attention?

Or do they mean "pay as much attention" by ignoring the content altogether as they only run Netflix as background noise while they do something else?

😂

[–] JcbAzPx@lemmy.world 3 points 1 day ago

They very literally create shows and movies to be background noise and still be an understandable story. That's why a lot of their originals are so bad if you sit down to watch them normally.

[–] rebelsimile@sh.itjust.works 5 points 2 days ago

Yeah this would still hit 100% of ads that have happened before now. And all linear tv ads on streams. Seriously willing to build it if anyone wants to work on it with me. Pm me

[–] nullroot@lemmy.world 3 points 2 days ago

Fwiw I kinda wanna see what awful slop their generative ai ads will be. Literally the first time in years I've been mildly interested to see an ad. Not that I'll stop blocking ads to see them, but, mildly interested.