this post was submitted on 15 May 2025
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YouTube's new ad strategy is bound to upset users: YouTube Peak Points utilise Gemini to identify moments where users will be most engaged, so advertisers can place ads at the point. (htxt.co.za)
submitted 3 days ago by Pro@programming.dev to c/technology@lemmy.world
308 comments fedilink hide all child comments
 

This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

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[–] Sam_Bass@lemmy.world 2 points 2 days ago (2 children)

Knew from inception Gemini was shit

[–] sunzu2@thebrainbin.org 3 points 2 days ago

They don't even need Gemini for this... They are just shoving into everyones face. I am sure data they have on people was watching the video is all they need and doesn't take "ai" to figure it out.

[–] gamermanh@lemmy.dbzer0.com -1 points 2 days ago (1 children)

Gemini is actually legit the best LLM I've used locally for anything, consistently faster and more accurate than even models taking up about double the resources

Shame it's stupid locked down even in my ollama installation and it's near impossible to get it to do something daddy google doesn't like. Ah well, works really well for checking my garbage config files lol

[–] Sam_Bass@lemmy.world 1 points 2 days ago

Long as you like it, let it run. Its only gotten in my way by forcing tabs into my browser and asking if I want to converse with it in my messages app