this post was submitted on 31 Jul 2026
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[–] OhStopYellingAtMe@lemmy.world 15 points 11 hours ago* (last edited 11 hours ago) (12 children)

Has anyone actually seen these ads in the BMW, as described?

This article seems fishy to me. Especially this part:

The ad has been available in more than 70 markets since July 27, 2026, scheduled to run through August 10, 2026, on any suitably equipped BMW running Operating System 7, 8, 8.5, 9, or OS X built after July 2020.

System 7, 8, 8.5, 9, or OS X” are exact versions of MacOS, dating back to 1991. Why would BMW’s software versioning match Apple’s exactly? I mean it could be a coincidence, but it’s weird. Especially “OS X.”

Not that I’d put it past any car manufacturer to do this, capitalism gonna capitalize. But I thought the EU was more obnoxious about controlling/preventing things like this. Or does BMW get a pass since they’re a European brand?

[–] jj4211@lemmy.world 2 points 9 hours ago

So I have now seen it . It did not pop up, I had to go into apps and find the spider man app and click on it.

Pretty stupid waste of time, but not on startup or anything.

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