this post was submitted on 01 Aug 2026
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Microsoft responds to LG monitors installing McAfee ads on Windows (arstechnica.com)
submitted 11 hours ago by madeindex@lemmy.world to c/technology@lemmy.world
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cross-posted from: https://lemmy.world/post/50166453

Most "Smart" TVs use Automatic Content Recognition (ACR), essentially taking snapshots every 10+ms of what you watch and hear, then forwarding & selling that data to companies for ads, etc. I now feel it's only a matter of time before this "feature" finds its way to our ever "smarter" PC monitors.

LG with the help of Windows is already installing adware when the right Device ID is detected.

☑️ To disable ACR on TV: https://www.zdnet.com/home-and-office/home-entertainment/how-to-disable-acr-tv/

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[–] MIDItheKID@lemmy.world 1 points 4 hours ago

Building it into the monitor wouldn't even be hard. Especially if it's a lightning bolt connection, which can also act as a USB connection. So it coult filch a network connection, run ads overlayed on the monitor. Monitor is touchscreen and you have to physically press the tiny "dismiss" button next to the huge "install" button. Mistakenly pressing install sends a keyboard command to the PC that opens a terminal and runs a winget install command.

The fact that I could think of this means that it's probably already in the works.