Edit: It will never cease to make me laugh that I get more genuinely serious discussion comments on my meme posts in /c/Memes than anywhere else. I'm not hating, I love it.
Edit 2: Chicago-Style deep dish pizza isn't pizza go fuck yourself
this post was submitted on 19 May 2025
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A&W tried something like this. Sold a 1/3 pound burger because its bigger than the popular Quarter Pounder sold by its competition, larger than a Whopper even. It undersold and when people were asked why; it turns out people think 1/3 is less than 1/4. By the numbers, here.
Ok I’ve always hated this “advertising study”. A&W is a small fish in a big pond. Expecting their shitty third pounder to outsell a core McDonalds menu item in its prime is a Herculean task. Americans do suck at math but maybe your burger sucked a bit more.
See youve got it! There is some import to this, AW was never gonna pull Mcd and Bk #’s but the fact is that their burger undersold at their restaurants and this is the reason they eventually found. Not poor locations, which they were, not poor advertising, which was dismal. AW was well known for burgers and ice cream and may have had a chance if it wasnt run by clown college graduates.