this post was submitted on 23 Aug 2026
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Technology
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Why should it be an advertising campaign? Using a made-up name, filling videos with watermarks and pushing a crypto meme coin?
I don't even see how this could be something good for them. They are going to officially show it in a week and I don't think they need more hype than that they already have.
These are just people who are trying to make money with crypto.
The very first GTA was promoted through "outrage" that they stirred up themselves. I trust their marketing department about as far as I can throw them.
But it turns out you are actually Andre the Giant, so you can throw them very far and thus trust them a lot.
Andre the Giant has been dead for over 30 years so I'm not sure he can throw as far as you're expecting.
Well that's what you think, he's actually just been in hiding in a cave in northern Kazakhstan to escape all that public attention. And now he's on Lemmy because he did actually get a little lonely.
My mind is a funny place.
It was a very different company during first GTA.
They still market with outrage, but not like this I'm pretty certain. The Netflix thing I believe is on purpose to generate outrage. They had people posting all over complaining that it's behind a paywall. You don't get marketing that good, even if you pay for it. The leak though? It doesn't feel like something they'd do.
The issue with this theory is the crypto scam, but aside from that I would guess that this way they can keep their players engaged with the game since they don't like sharing anything at all and gamers want everything as soon as possible
Consider also reputation impact by having your biggest game leaked TWICE