this post was submitted on 20 Sep 2026
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Microsoft patent describes in-game advertising triggered by boss fights, loading screens, and cutscenes (www.techspot.com)
submitted 1 day ago by FTonsilStones@lemmy.ca to c/games@lemmy.world
185 comments fedilink hide all child comments
 

Watching an ad would earn players another block of ad-free play time, called a "credit"

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[–] Fandangalo@lemmy.world 7 points 1 day ago

Reminder: mobile games have had ad = benefit for over a decade. However, this sounds like the reverse (get a credit = no ads or ad free time).

Roblox has had integrated ads for some time, typically diegetic ads on in game billboards. Some of these integrations go less noticed because of the parallel to the real world & they aren’t disruptive of gameplay flow.

Microsoft is welcome to try this pattern, but it’ll likely require developers to be heavily incented to do so. Given that MS just downsized, meaning they have less first parties & have rightfully angered some pockets of the game development world, I feel like their only option here is lots of money or force the loop. Forcing this loop will damage the total addressable market, unless it’s used for F2P games.

Long story, short: they may be patenting this, but they have a long, uphill battle to get this to work in any sort of paid, AAA game/product. They would need an amazing draw to pull people passed it, and a lot of their brands don’t have the draw they used to (see Halo Infinite).