this post was submitted on 23 Sep 2026
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Humanity is always on a meandering route between utopia and dystopia, never arriving at either.
It's Microsoft. They made Embrace, Extend, Extinguish their way of life for decades. They can't conceive competition. And they're not really that interested anymore in the consumer market. They want to squeeze whatever they can from there before the market shrinks and aim their products more at the premium and business market who has all the money these days.
I can agree with the assessement on how the company is aiming to bleed dry the market and is aiming to take over the business market. But honest question: what are we to understand by premium?
But even the business market is fickle. The company I work at had a scare recently with a serious security breaching. Nothing was admitted but I suspect the vector of attack was the informal Whatsapp network used to run day to day communications and it's AI. The installed Microsoft security solutions were as efficient as a collander. I can't imagine what was leaked. That costs money.
Most companies these says aim for the top 10% of the income market, so rich families and businesses. The bottom 90% is losing purchasing power so not a priority these days. Sounds rational short term and is probably disastrous long term. It's a great target for China to take over, so when AI pops and they want to return to the consumer market, it's already taken.
They're making their bed, they better lie in it when it's time. Even if it's on fire. And full of rusty nails.
Are we taking numbers on the AI craze bust already? I say in the next six months, to a year.