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‘I miss old Google’: readers tell us how they search the internet in the age of AI
(www.theguardian.com)
This is a most excellent place for technology news and articles.
SEO is what ruined Google, then AI came along and was used to SEO the shit out of the shittiest websites
SEO is a never-ending arms race, and you're right - it's the real thing that spoiled the "golden web" we remember. Search engines have actually improved, but SEO has "improved" more.