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Michelin Man's New Business Plan: Give Stars to Faraway Restaurants to Force Tire Sales
(thelemmy.club)
this post was submitted on 09 Oct 2026
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They make a bunch of money selling the guides.
It’s become a whole side business.
It's leeching money. The fine dining bills are through the roof. The cost of the guides, that few people actually buy, stand in Pqle comparison of having to buy multiple courses in the most expensive restaurants in the world.
Got a source for your claim Michelin loses money on the guides?
The source is the podcast 'no such thing as a fish', which is generally well sourced.
https://podcasts.musixmatch.com/podcast/no-such-thing-as-a-fish-01gv2bv14079rhv1ch6dvacmgt/episode/no-such-thing-as-fishing-in-the-sea-of-tranquility-01jdv42kt341n4r3tk1d3qpe9y
The quote in particular is from a Chicago chef, and it's localized. However the sales of the book themselves are marginal considering the cost of the system.
A bit of a tangential aside, but I always disliked that podcast name. Fish is a reasonable morphological and ecological term and the fact that people have tried to stretch it into a phylogenetic term is silly. Morphology is a perfectly legitimate way to describe something; it just gives you a different set of information.