Mildly Infuriating

Good for her. It's incredibly difficult to walk away from a job like that and a job that she's had for so long.

So it came as a shock to many people, including Nicole Noren, a longtime ESPN producer, when ESPN licensed its name to a gambling app in 2023. By then, ESPN, like so many sports outlets, was promoting betting at virtually every opportunity; now it would encourage fans to use ESPN Bet. The app, which stood to generate a billion and a half dollars for the network over ten years, proved to be an embarrassing flop. But it was promptly replaced by a partnership with DraftKings, the sports gambling giant. These days, DraftKings ads blanket ESPN coverage, and this past March the companies enabled customers to link their ESPN and DraftKings accounts. It’s a partnership, a press release explained, “that goes beyond a traditional marketing arrangement, redefining how fans engage with sports.”

For Noren, ESPN Bet was the last straw. “I was out,” she told me. “I’m not going to work for a gambling company and have blood on my hands.” ESPN wasn’t an easy place to leave. Noren had worked there for twenty-four years, winning Emmy, Murrow, and Peabody awards, mainly for her work on Outside the Lines, the investigative newsmagazine. She was entrusted with some of the network’s most serious and sensitive reporting, involving topics such as gender-based violence, the mental health of college students, and concussions. With the NFL back in full swing—and ESPN preparing to carry its first-ever Super Bowl, in February—Noren spoke publicly for the first time about her own family’s experience with compulsive gambling. “Addiction dictated every part of our life,” she said. “It’s very, very personal to me.” Our conversation has been edited for length and clarity.