this post was submitted on 04 Jun 2025
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Generally speaking the customer is the one paying for the product. For a commercial TV station, the customer is the advertiser, not the audience. The audience is the product being sold. Like IKEA felling trees to build furniture, or Exxon pumping oil, the TV station makes programmes as part of the product manufacturing process.
Also, this is a reason why public service broadcasters need to be cherished.