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Not the only one, but it's the walled garden platform approach.
The idea (from around 2010ish) was that every platform is an app and every app is everything. A company buys up other smaller companies until you have a payment system, a marketplace, a VOIP system, advertising, job posting boards, 4 different waya to share media, etc. etc.
While the tech world sold this as, and actually viewed this as, some organic online super village, it wasn't. It was a series of shit stripmalls adjacent to a Walmart in a shitberg town on a big freeway linking other shiberg towns with Walmarts. Sterile, restrictive, one size fits all dipshits kind of garbage. There's a kind of person that thrives in the parking lots of Walmarts and stripmalls in shitberg towns, and they thrive on social media, too.
Lemmy reminds me more of early internet as well, but also refined by the common language of those platforms as a common starting point. It's a niche, and it's not for everyone. But it is for you, welcome.
Well put. I'm old school Tripod days (if anyone remembers what that was). I've seen social media go from "A/S/L?" to "like & subscribe" and everything in between. It was never that clean, and the lot lizards were always lurking.
You're describing AOL. This is nothing new. And just as AOL failed and faded, so will the social media giants.
I understand what you're saying, but AOL had the opposite problem. The internet at that time was hard to use in general, so it was more about trying to provide enough of anything to get commercial viability for regular people. At one point, AOL was 30% of the entire internet. Seriously, it hosted almost a third of everything online. The alternatives were CompuServe or Prodigy or simply not being online at all. But you paid for it up front as an ISP. AOL didn't provide anything for free up front.
The Web 2.0 walled garden approach is about preventing you from wandering out onto the wide open spaces of the rest of the internet out there and not seeing the content curated to make the platform provider money. And making the 10% of daily internet content composed of idiotic FB comments and posts seem like it's worth all your time when you can easily use one of 5 or 6 search engines to find alternative content. Making staying in the garden so cost effective and frictionless that even using a search engine seems "hard" to do.