This always annoys me. I land on a site that's in a language I don't understand (say, Dutch), and I want to switch to something else. I open the language selector and... it's all in Dutch too. So instead of Germany/Deutchland, Romania/România, Great Britain, etc, I get Duitsland and Roemenië and Groot-Brittannië...
How does that make any sense? If I don't speak the language, how am I supposed to know what Roemenië even is? In some situations, it could be easier to figure it out, but in some, not so much. "German" in Polish is "Niemiecki"... :|
Wouldn't it be way more user-friendly to show the names in their native language, like Deutsch, Română, English, Polski, etc?
Is there a reason this is still a thing, or is it just bad UX that nobody bothers to fix?
this is a region switcher, rather than a language switcher (the website may of course be conflating the two, though)
You are right, it is a region switcher. I didn't realize that, maybe because the "change region" button was in a language I didn't know? :)
Be that as it may, I honestly don't see what difference that would make in regards to OP's point... While it is spmewhat rather ironic, their argument over choice of word(s) in this particular situation is - imo, anyway- not one of semantics, but more of localization.
Either way, whether this is a language selector or region switcher (or any variation on such a theme for that matter), I believe the point OP was - correctly, if you ask me - making is: Whenever a UX/UI element is needed to prompt for proper display language, each language should be displayed however it appears in its native tongue as opposed to how it appears in whatever language is currently selected.
As an added bonus, this also solves the problem of a user inadvertently changing the language (or forgetting to lock their workstation when leaving briefly and returning to find it changed to "help them remember to lock their station when not in active use" allegedly... not that that's happened to anyone I know or anything) and being unable to change it back due to not knowing how to spell "English" in Japanese, for example.
OP said that it's from the Fairphone website. The website has separate settings for language and region, language is shown in English and in the language itself, i.e. "Dutch / Nederlands", region is shown in the current language. So the website is actually doing what OP wants.