this post was submitted on 17 Jul 2025
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Delta moves toward eliminating set prices in favor of AI that determines how much you personally will pay for a ticket (fortune.com)
submitted 5 days ago by 5paceThunder@lemmy.ca to c/technology@lemmy.world
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Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

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[–] SpiceDealer@lemmy.dbzer0.com 36 points 4 days ago* (last edited 4 days ago)

Please tell me that this is a secret plot by Amtrak officials to increase their ridership and bring high-speed rail across the US? Because if it is, I'll 100% support it!