this post was submitted on 17 Jul 2025
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Delta moves toward eliminating set prices in favor of AI that determines how much you personally will pay for a ticket (fortune.com)
submitted 6 days ago by 5paceThunder@lemmy.ca to c/technology@lemmy.world
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Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

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[–] NewNewAugustEast@lemmy.zip 1 points 5 days ago

I appreciate the feedback. We both agree that American is the worst, and I think that is true.

I don't fly as often as you, but I fly internationally and of the US airlines, Delta has been the most consistent for me. But then again, I still am bitter after getting stuck in an airport at 2 AM (flight was at 10) because United kept saying this plane will leave, just wait. They knew the whole time it was not going anywhere after I talked to some people that work there.

I have been stranded by many airlines, for many reasons, but rarely has one been so bold.