this post was submitted on 17 Jul 2025
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Delta moves toward eliminating set prices in favor of AI that determines how much you personally will pay for a ticket (fortune.com)
submitted 5 days ago by 5paceThunder@lemmy.ca to c/technology@lemmy.world
220 comments fedilink hide all child comments
 

Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

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[–] gravitas_deficiency@sh.itjust.works 13 points 5 days ago (3 children)

How is that legal, honestly?

[–] fluxion@lemmy.world 16 points 5 days ago (1 children)

Because everything is legal when you create an AI to do it for you, apparently

[–] lemmy_outta_here@lemmy.world 14 points 5 days ago

Yep. You pirate one movie, you face criminal charges. You pirate the entire corpus of images on the internet, you got Forbes Person of the Year.

[–] TauZero@mander.xyz 2 points 4 days ago

There has never been a law that someone selling something must offer the same price to everyone. Outside of some government regulation, like banning discrimination based on a few specific protected groups under the 1964 Civil Rights Act, government-set energy prices on state-granted monopoly electrical grids, annual rent increase percentage caps, etc. merchants have always been free to set any price on any product or to any customer.

[–] jumping_redditor@sh.itjust.works 0 points 4 days ago

why wouldn't it be?