this post was submitted on 20 Jul 2025
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] Almacca@aussie.zone 422 points 3 days ago (34 children)

The trade body called it “illegal circumvention technology”

Lol. Fuck off.

[–] Ulrich@feddit.org 2 points 3 days ago* (last edited 3 days ago) (7 children)

I actually agree with that but the only other solution is subject yourself to deeply concerning levels of surveillance, not to mention surveillance pricing.

I use AdNauseum and they have a toggle for privacy-conscious ads and I leave that on. That's my best compromise.

[–] lemmyng@piefed.ca 7 points 2 days ago (1 children)

All ad networks, even the less intrusive ones, can be abused to distribute malware. In this day and age not having an ad blocker is like rawdogging internet strangers.

[–] Ulrich@feddit.org 2 points 2 days ago

You could say the same thing about the webpage itself.

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