this post was submitted on 20 Jul 2025
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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 2 days ago by 1984@lemmy.today to c/technology@lemmy.world
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[โ€“] lemmyng@piefed.ca 7 points 2 days ago (1 children)

All ad networks, even the less intrusive ones, can be abused to distribute malware. In this day and age not having an ad blocker is like rawdogging internet strangers.

[โ€“] Ulrich@feddit.org 2 points 2 days ago

You could say the same thing about the webpage itself.