this post was submitted on 20 Jul 2025
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AI bots use existing search engines to get results, it just that the results are now told to you like a conversation instead of a list of links. LLM bots are not search engines and these AI companies are not building search engine bots, they are LLM bots that generate predictive text based on already existing search engines that actually do the indexing. They wouldn't work at all if it wasn't for Google and Bing. The referral source may have changed but the SEO strategy is still the same.