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It used to be when you searched for something, it was information first, products second. If you searched bicycle, it would give you the Wikipedia page for bicycle, and then pages related to bicycles, some of which would be retailers. Now it's the other way around, if the informational pages even show up at all.
Forget all the AI bullshit, this is my biggest gripe with search engines today. This is why people use ChatGPT - for all its faults - to search shit that Google used to answer. ChatGPT will confidently lie to you, but it least it gives you an answer instead of trying to sell something to you.