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Surprising no one, new research says AI Overviews cause massive drop in search clicks
(arstechnica.com)
this post was submitted on 24 Jul 2025
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As a 50-something, I can see the case for putting the “golden age” of the internet between the birth of Wikipedia in 2001 and Facebook in 2006.
I’d expand it a bit further. Maybe 1999 to 2009. While Facebook did exist towards the end there, everyone’s grandmother wasn’t on it yet and they weren’t entirely intrusive and walled gardened. Forums still existed. Search engines still returned good results.
But it was the beginning of what would come. After 2009 it went downhill fast.
About the same time reddit starting making inroads and googles collusion
You're totally right
Pre-Facebook as the endpoint, sure. But mid- to late-90s was pretty cool, too.