this post was submitted on 07 Aug 2025
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Google search boss says AI isn’t killing search clicks (arstechnica.com)
submitted 1 week ago by Alphane_Moon@lemmy.world to c/technology@lemmy.world
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[–] decended_being@midwest.social 7 points 6 days ago

There are really two options, either

  1. Clicks on results have decreased because AI summaries are so good. Or
  2. AI summaries aren't giving the answers people want so they're clicking on results.

It's good for Google to show that clicks are happening because that's part of how they make their money, their clients need the clicks to survive. It's good for Google to show that AI summaries are being used because it's a product they've poured a lot of money into, that's being sold to shareholders as a superintelligence.

Bubble is going to burst.