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The AI company Perplexity is complaining their bots can't bypass Cloudflare's firewall
(www.searchenginejournal.com)
this post was submitted on 19 Aug 2025
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Actually, they've said that their free tier is what gives them a paid tier to sell to other people. They know most people aren't going to buy anything from them, but the are fine with that because they get to collect a ton of data about who is using hundreds of thousands of websites in order to figure out what traffic is bad. Without that huge user base, they can't do what they do.
And judging from the article, it's working out for them.