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The parent company, (Brown-Forman Corporation), of American alcohol producers such as Jack Daniel's whisky and Woodford Reserve bourbon says sales to Canada dropped 62 per cent during the latest fiscal quarter compared to a year ago, as American alcohol remains off the shelves in many provinces.
After U.S. President Donald Trump imposed tariffs on Canadian goods in early March, a number of provinces retaliated, pulling American alcohol from store shelves. Alberta and Saskatchewan have since lifted the ban.
During a conference call with investors Thursday, officials with Brown-Forman — the parent company of brands such as Jack Daniel's and Woodford Reserve — noted other pressures, but said the boycott is causing a "significant impact."
Brown-Forman Corporation
Brown-Forman Corporation is an American family-controlled publicly traded company, one of the largest in the spirits and wine business. Based in Louisville, Kentucky, it manufactures several very well known brands throughout the world, including Jack Daniel's, Old Forester, Woodford Reserve, GlenDronach, BenRiach, Glenglassaugh, Herradura, Korbel, and Chambord. Brown-Forman formerly owned Southern Comfort and Tuaca before selling them off in 2016.
As of fiscal 2024 the company had gross sales of $5.32 billion and net sales of $4.178 billion.[2] The roughly 40 members of the Brown family, cousins that are descendants of founder George Garvin Brown, control more than 70% of the voting shares[3] and in 2016 had a net worth of $12.3 billion.[4]
https://en.wikipedia.org/wiki/Brown-Forman#Illegal_subsidization_in_China
If it says "made in USA" it goes back on the shelf backwards.
What about the five finger discount?
That just hurts the retailer who may be selling off stock from before the tariffs.
Big corporate liquor store? Sure go right ahead.
Small family-owned liquor store? Don't be a dick, unless they're dicks first.
Municipal or other government-run liquor store? You already kinda paid for it so whatever
buy a local product instead, the retailer will be fine.
This is the way
All fair points. I am neither Canadian nor a consumer of alcohol so it was just a pure hypothetical from the get go. My only thought was it might even further discourage businesses from stocking American alcohol in the first place if people are just going to shoplift it.
Not enough people would do that to send any clear message. Better just to leave it on the shelves.
No. Y'all are boycotting us to hurt our sales. The stores buy product from us and then sell it to you. So, if you steal products from us, we're still getting paid because the stores will still need to restock, especially if insurance covers your theft.
If someone shit on your bottle of Jack, you wouldn't dust it off and take a swig, would you? Well, as your ex-friendly neighbor to the south, we're coating everything we touch with shit. So, let us know we're so onerous that we might as well stop shipping y'all anything, cuz it's not even worth stealing.
Yup. Couldn't agree more.
Canadians: whether we buy or steal American products, we're still consuming American culture.
Taken to extremes, look what swimming in their culture has wrought for them. It's on full display, every damn day now. Ask yourself if you want to be that way.
If you don't:
in short: don't be like them. Take the drugged IV drip out and leave the insane asylum.
I'm all for cutting ties with Disney and Netflix but that doesn't mean I want to pirate that shit. It's dangerous goods, it's ruined a nation and it might ruin more. Best to treat it like the hazardous waste that it is and locally source our own amusement.
As the above poster says, it's all covered in shit.
that's reserved for those in a worse financial position than myself
Not worth stealing.