this post was submitted on 05 Sep 2025
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A lot of Youtube channels are reporting declining viewership lately.

EX1: https://youtube.com/watch?v=cpVnx4_yqTo
EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

Then I saw this article as well and thought I would share.

Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

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[–] towerful@programming.dev 44 points 1 week ago (12 children)

Probably doesn't help that a bunch of the decent channels were bought by private equity and are now churning out boring, safe and uninteresting content.

https://youtu.be/hJ-rRXWhElI (a yt link, lol).

A brief summary from https://www.dailydot.com/news/youtube-channel-private-equity/

Some channels like Donut Media, Veritasium, and Task and Purpose have been acquired publicly. Others, such as Dude Perfect and Coco Melon, have been acquired more privately, with no public disclosure.

Plenty others. A key giveaway is when a channel diverges their risk. When the front man who is the reason you have watched the channel suddenly has co-hosts and large segments from other channels in their regular content.

[–] dev_null@lemmy.ml 2 points 1 week ago (1 children)

Linus Tech Tips is not one of them though. They did receive an offer for $100 million, but refused it to keep their independence.

[–] towerful@programming.dev 1 points 1 week ago

But if less people are watching the other big channels because the content quality has slipped, then there is less people spending less time on the platform, so less non-subscribers that might be recommended an LTT video.

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