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Same reason a horde of idiots stormed the capitol in the USA when Trump lost an election.
People who don't have mental capacity for abstraction and cognitive thinking are creatures of emotion and reaction, this makes for a very strong desire for authoritarian leadership. Combine with things like sexual insecurity and gender insecurity and you have a ripe population for fascistic brainwashing.
It's happening all over the world as companies who profit from fascist movements use algorithmic media to target people specifically and feed them all the programming they need to become the worst possible versions of themselves. And it's not limited to illiterate conservatives, the left and liberals are also victim to algorithmic perception distortion, which is why we have people on the left protesting cartoons and scolding people over problematic language while there are literal concentration camps being built, and why our liberal population are so complacent and tuned-out entirely that nobody is even doing anything about our impending financial and societal collapse.
This entire state of decline, apathy and outrage at the wrong targets is artificial. Every time we turn on our phones and start scrolling, we are being targeted and made into victims even if you don't feel like you are. Put the shiny toys and mindless content-seeking away. Read books. Save money. Starve the liches and oligarchs.