this post was submitted on 18 Sep 2025
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259
Marketing Doesn't Work on Nerds (www.infoworld.com)
submitted 8 hours ago by melfie@lemy.lol to c/technology@lemmy.world
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Good insights, and not just software developers, really. We don’t like ads, sensationalism, or anything reeking of bullshit. If we have to talk to someone to find out the price, the product may as well not exist.

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[–] frezik@lemmy.blahaj.zone 43 points 6 hours ago* (last edited 6 hours ago)

Pretty much, yeah.

The article points out how a bunch of specific techniques don't work on programmers. That's because they're aimed at project managers, not programmers. And yeah, they work. Hardly any programmers willingly chose Jira for their ticketing system, but project managers love that shit, and it's everywhere.

All it really means is that it takes a different set of marketing techniques to reach programmers. They generally don't bother, because programmers don't typically control the budget directly.