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Marketing Doesn't Work on Nerds (www.infoworld.com)

submitted 9 hours ago by melfie@lemy.lol to c/technology@lemmy.world

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Good insights, and not just software developers, really. We don’t like ads, sensationalism, or anything reeking of bullshit. If we have to talk to someone to find out the price, the product may as well not exist.

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[–] captainastronaut@seattlelunarsociety.org 8 points 7 hours ago

This headline could be amended to be more accurate as “experts in a given field not swayed by marketing that does not respect their expertise”. I’m sure there are bullshit claims on fertilizers that landscapers laugh at. I’m sure automotive engineers aren’t impressed by most features in a new car brochure. Trying to market a software solution to software engineers with bullshit claims it’s just a bad marketing strategy.

If you want to sell software with bullshit claims, market it to the executives!